Equipment Rentals redefined

About Us

Prime Asset Source Pvt. Ltd

About Us

Setup with very clear vision to bridge the gap between a buying equipment and a bank loan for delivering a fast, simple finance solution for businesses. Our flexible end of term options provides the customer with a path to continually refresh their technology. Prime Asset Source exclusively focuses on Equipment leasing/Renting business. We work with B2B customers providing them with a fast, credit solution that offers both a tax effective and cash flow friendly way to access the IT equipment they need.

As the business started growing fast especially in the Rental/Leasing space it became imperative for the company to setup a focused team to better manage its business and customers. With this in mind Prime Asset Source Private Limited was setup to take this business to the next level of growth.

Prime Asset Source now has over 50 employees with Bangalore being its head office and branched in Hyderabad and Pune. With our new model of leasing we are now better equipped to target the Indian market without the local presence of office.

We have excellent relationship with some of the world best IT hardware product vendors’ like HP, Dell, Apple and others.  

Our Founders

Kaushik Sonawala

Kaushik Sonawala is a born Entrepreneur. He has over 2 decades experience in business. Kaushik has setup and is successfully running his IT business for over 19 years under the name of Digital Waves. Digital Waves is a privately held company established in 1994, which is mainly into IT Distribution, System Integration & Solutions Company and based out of Bangalore with branches in Mumbai, Pune, Hyderabad & Kochi.

Adding to the IT business Kaushik also diversified his business to equipment leasing. He started the equipment leasing business in 2001 under the name of Prime Asset Source Private Limited ( 

Preet Sonawala

Preet Sonawala is a co-founder of Digital Waves and Prime AssetSource with his brother Kaushik Sonawala. Preet has close to 2 decades rich experience of IT business.

He is focused on leasing business of Prime Asset Source. He has also setup the Real Estate development business under the “Prime” brand.

For Preet photography started as a hobby and that led him to get into the business of hiring photography equipment under the ProGear Hire brand.

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We provide leasing and renting solutions to businesses only.